© 2019 Carole Goodman

Hi! I am an award-winning creative consultant who wears many different hats, practicing design in multiple genres from print and digital design to gardens and architecture. For most of my career, I have worked as a graphic designer, creative director, academic, and author. Individuals, non-profits, and companies have hired (and rehired), me to help them look at the big picture of an idea and develop the creative concept and practical plan to see a project through each evolutionary step.

Creative Strategy

Research

Design

Branding

Communications

In the realm of graphic design, my passion and expertise span research and brand positioning, concept development, writing, design, and production (printing, manufacturing, installation, and digital launching). If I don't roll up my own sleeves to do these individual tasks myself, I orchestrate the team to execute each assignment perfectly. I enjoy managing people and projects through all phases and overseeing administration including budgets and contracts. All the while, I like collaborating with my clients to ensure that their expectations are either met or, more typically, exceeded.

My first job was type setting romance novels at HarperCollins Publishers. Since then, I have worked with rock stars, celebrities, contemporary artists, international governments, and organizations large and small throughout the years on a unique scope of projects. I helped the ACLU define its visual strategy for conferences and America’s Test Kitchen find its way in the book publishing market, creating a 40% increase in sales in a single year. The City University of New York hired me to found its graphic design program at Queens College and develop the dynamic marketing campaign that resulted in the fastest growing major in the University’s history. PaceWildenstein gallery in New York enlisted me to help them create their visual identity, which extended to exhibition design, invitations, and catalogs for artists including Robert Rauschenberg, Sol LeWitt, and Agnes Martin. I worked with Julia Child on the design of her last two cookbooks, which are part of the Julia Child installation at the Smithsonian Institution. Other clients include Alfred A. Knopf, the City of Hoboken, Suffolk University, and the American Folk Art Museum. My most special project is the book I created with co-author, Claudio Sotolongo—Soy Cuba: Cuban Film Posters From After the Revolution, published by D.A.P.

I received my MFA from Cranbrook Academy of Art, a unique hothouse environment that has shaped the foundation of my design philosophy. My work is part of the permanent collection in the National Museum of Fine Arts in Havana, and I have received awards from AIGA, the Type Director’s Club, and Art Director’s Club, among many others. I have had the pleasure of speaking at AIGA, ICOGRADA, and other professional and academic conferences.

Here is an index of more projects.

 

I am excited about my work and the people I meet along the way and want to know how we can collaborate together on your next project.